2023 Paris Air Show

Studio: Fivestone Studios

We were presented with the challenge of taking Carpenter Technology’s outdated marketing videos and refreshing them into a new, more modern style for this year’s Paris Air Show.

There were eight original marketing videos. They had been created in a Tron-themed design style that no longer resonated with the brand. So, we pitched them on taking a clean, photoreal, Apple-style approach to the original 3D. Over the course of just two months, our team leaned heavily into CG animation, VFX, and creative compositing to pull off a set of 10 brand new videos that could fit both 16:9 and 9:16 displays at the event. The result wowed guests and made us proud!